About Us

Sierra Asia Partners is an advisory and financial services company based in China and the United States and focused on China.  At Sierra Asia, we use our extensive experience operating in Asia to help you navigate the complexities of the China market and reliably establish, structure, and maintain successful operations there.

Success from the Start
China presents special challenges for international companies. Even the most sophisticated multinational players sometimes encounter bumps in the road as they pursue their business strategies in China.  We help companies at all stages in their development reduce the risk and uncertainty of doing business in China.  We have the breadth of services and depth of expertise our clients need - from development of initial strategy to successful execution and long-term stability and growth - to achieve their goals.

• Creating Unique Solutions
  Creating success in China requires that you know how to navigate in an environment where the rules are constantly changing.  There is no "standard" or "right" path - yet there are great opportunities for those who are innovative enough to spot them and flexible enough to work with them. Our business is to help clients achieve their goals and ultimately succeed in China.  We understand better than anyone that in China success requires flexibility and innovation every step of the way.
  
  Our principals brought the first foreign music company into China.  We structured the first dual international listing of a Chinese enterprise.  We brought the first foreign TV station to China. We structured, negotiated and received approval for the first foreign invested live entertainment company in China. Our success in all of these transactions derived from our ability to craft unique solutions so that our client could take advantage of and realize market opportunities.

• Making Our Clients' Investments Work From Every Angle
  Creating a sustainable business in China requires maneuvering strategically through the complexities of China's business, government, and cultural environment. Strategy and implementation are interdependent.  There are no straight lines in China and making the deal work from every angle is a complex task.  It requires both advisory and financial expertise throughout the entire process.  You have to carefully manage relationships, the outcome of given courses of action, and always unexpected elements throughout the entire process.
  
  Our combination of advisory and financial expertise and extensive background in China help companies successfully penetrate one of the most difficult markets in the world.  We help our clients build government goodwill and ongoing support while at the same time helping you select the right acquisition target or joint venture partner and then structure, negotiate and finance a successful deal.

• Sustain Your Success
  Investing in China is only the first step in the longer process of establishing a well-run, profitable venture.  In fact, some of the most difficult issues often arise after the investment is made.  We view entering China as a commitment to long-term success, and not simply a transaction.  After your market entry is complete, we provide ongoing business strategy evaluation, alliance management and advice on financing and government relations to ensure the long-term success of your venture.