In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
CEO
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
Chairman
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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OUR CLIENTS

Quantifiable Long-Term Success

As China's economy evolves and opportunities flourish, Sierra Asia Partners assists companies from diverse industries enter, expand and prosper in China. Our extensive experience there and the enduring partnerships we have built with key Chinese entities and individuals over many years have helped hundreds of clients get to market, achieve their objectives and grow in China.

Who We've Worked With

  • Helios Partners
  • IMAX Corporation
  • International Paper Company
  • Nederlander Worldwide Entertainment, LLC
  • The Nielsen Company
  • Reuters
  • Tang Energy Group
  • Virgin Radio
  • Whirlpool Corporation

View Complete Client List »

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade."
Patrick Jenevein, CEO, Tang Energy Group

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Case Studies

China's First Foreign Invested Live Entertainment Company

 

A leading U.S. entertainment company wished to enter the live entertainment business in China and needed to raise start-up money to launch their endeavor.

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Green Technology Company Raises Capital

 

A leading technology company, specializing in clean energy in China, sought to raise capital to augment its "green" portfolio.

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China Debuts on International Capital Markets

 

The Chinese government sought to accomplish the first listing of a state-owned enterprise on both the Hong Kong and New York stock exchanges, enabling it to access international capital markets.

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Global Music Company Seeks Major Presence in China

 

A major global media company wanted to access the China market and become the industry leader there.

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Global Manufacturer Overcomes Expansion Challenges

 

A global manufacturing powerhouse had a toehold in China but sought to enter the Chinese market in a much larger way. However, the company had encountered a number of challenges that it was having difficulty overcoming.

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Redirecting a China Strategy

 

A global entertainment company ran into trouble with its local partner in China. The company believed that its profitable and promising media channel in a major Chinese city was being strong-armed by local companies bent on becoming the company's "new partner."

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