In This Section

"Sierra Asia delivers. For us in China, they brought access, built bridges, developed commanding positions and accelerated accomplishment in China... and we have been working successfully in China for over a decade.""
Patrick Jenevein
CEO
Tang Energy Group

"Lee guided us through the ins and outs of the Chinese business and entertainment world, allowing us to avoid many of the common mistakes newcomers to China make."
Robert Nederlander
Jr. President
Nederlander Worldwide Entertainment

"I am particularly impressed with Paula's ability to connect with senior Chinese clients. Her proven track record in adapting and excelling in new business environments and her abilities to understand, appreciate and leverage unique cultural intricacies and nuances will be of particular value to her clients."
Charles Li
Chairman
JP Morgan, China

"Lee Sands was essential to our efforts to establish the first sanctioned Cooperative Joint Venture in the highly sensitive youth culture oriented music business in China. The depth of his cultural awareness, linguistic skills and familiarity with Chinese Government personnel and process were the practical key to our success in our market entry strategy."
John Dolan
Former Senior Vice President of Business Development
Sony Music

Lee's "tenacity and street smarts win raves from U.S. business."
Business Week

Lee was commended for "developing a negotiating strategy for persuading China to drop a range of restrictions on foreign companies, and to phase out protection for state-run industries."
The New York Times

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WHO WE ARE

Management Team

Frank Craighill | Partner

Frank Craighill is the chairman and chief executive officer of Altis Marketing LLC. Altis is actively involved in the world of sports marketing as well as pursuing several private equity opportunities. Widely regarded as a leading authority and influential voice in Olympic sponsorship, Mr. Craighill was part of the team that pioneered the modern approach to global Olympic sponsorship in the early 1980's and developed The Olympic Program (TOP). During the 1996 Atlanta Games, Advantage International, a firm he co-founded, handled the sponsorship plans for 10 official Olympic sponsors.

In addition, Mr. Craighill has had a distinguished career founding and building sports marketing companies. From its launch in 2004 until late 2007, he served as chairman of Helios Partners, Inc., a consulting firm focused primarily on assisting Olympic bid cities and Olympic Sponsors develop their marketing/communications strategies.

Through 2003, Mr. Craighill was the deputy chairman of Octagon Worldwide. Octagon is the sports marketing and event division of The Interpublic Group, one of the world's largest advertising and marketing communications groups. The company offers marketing expertise that spans all the major disciplines that make up the sports and event market.

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