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WHO WE ARE
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Management Team
Collectively, Sierra Asia's team of professionals has represented more than 50 major corporations in China from the U.S., Europe and Japan, helping them successfully execute transactions that opened the door to significant profitability. We have particularly deep expertise in industries that have benefited from China's implementation of World Trade Organization treaties, including media/entertainment, clean technology, information technology, financial services and consumer products.
Paula Beroza | Managing Director
Ms. Beroza has more than 25 years of experience in investment banking.
She has originated, structured and marketed over $26 billion of new debt and equity issues of U.S.
and international companies. She has raised more than $2 billion in financing and M&A transactions
with Chinese companies, including some of mainland China's first international equity offerings.
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Lee Sands | Managing Director
Mr. Sands has more than 30 years of work experience in Asia in both the public and private sectors.
Prior to founding Sierra Asia Partners, Mr. Sands founded and served as Chairman of MBP Consulting, a
consulting practice of Mayer, Brown, Rowe & Maw. Prior to joining the private sector, Mr. Sands was the chief US trade negotiator with China.
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Josefina Shen | Managing Director
Ms. Shen has more than 15 years of experience across private equity and public market investments in Asia. Prior
to joining Sierra Asia, Ms. Shen was a member of RimAsia Capital Partners, a pan-Asian private equity firm, where she
was responsible for fundraising, sourcing, and executing investment opportunities.
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Fang Quanlin | Partner
A partner of Sierra Asia in Shanghai, Mr. Fang had a long and distinguished career in the Chinese central and
provincial governments, in Beijing, Nanjing and Shanghai. In Shanghai, Mr. Fang served as Director of the Shanghai
Cultural Bureau and Deputy Director of the Shanghai Propaganda Department before retiring. Mr. Fang is now Chairman
of the Sanjiu Entertainment & Cultural, Ltd in Shanghai.
Jia Mingru | Partner
Mr. Jia, L.L.B. of Beijing University, has long-term experience working in China's State Council Legislative Office
and in other central government departments. Mr. Jia was one of the key members of the Chinese delegation in the Sino-US
IPR negotiations. He has directed or participated in the drafting and reviewing of hundreds of laws, administrative
regulations, and policy documents of China. They include patent trademark law and copyright laws, and the laws for
Countering Unfair Competition, Protection of the Rights and Interests of Consumers, Technology Contracts, Pharmaceutical
Administration, Food Hygiene, Education, and Physical Culture and Sports. Further, Mr. Jia has played a critical role in
important regulations relevant to computer and software, publishing, radio, film and TV broadcasting, entertainment and
performance, and audio visual products.
Wu Hong (Cathy Wu) | Partner
President, New Alliance, partner of Sierra Asia. One of the pioneers of China’s advertising and public relations
industry, and a specialist in marketing and position, as well as government relations. Ms. Wu graduated from the
Beijing Film Academy and was nominated as the best leading actress in 1989 for a prestigious television industry award.
